Hershey Canada Amazon Store Redesign
Tasked with refreshing the Hershey Amazon Store, I focused on brand hierarchy while utilizing brand colours and imagery for vibrancy and visual appeal. The goal was to provide a cleaner and more concise design with each brand receiving their own tile as well as separate tiles that created awareness of seasonal specials. This allowed consumers to easily navigate to pages that showcase their favourite products. This resulted in more traffic and higher sales.
(If only you could see what it looked before. I have a screenshot)
Hershey Canada Amazon Store
Below are a few examples of banners designed for brand and seasonal pages.
Hershey Canada
Multi-Retailer Ad Units created for online and social media vendors
L SQUARED Website Redesign
Working closely with L Squared’s art director, we established a fresh new look for their website to help their clients easily navigate throughout the site.
Esyngen Interactive Inc.
Esyngen Interactive was a start up publishing company that created digital interactive publications. I was brought in as art director and was responsible for all aspects of the creative dept. including but not limited to; design of our eMags, mentoring our junior designer and organizing photo shoots. Here we have the first issue of “The Traditional Dojo” eMag.
Diageo
While working on this client, I created several designs for several different mediums such as print, OOH and digital. Below are a few examples created for social media platforms such as Instagram, Facebook and Twitter.
